Resell Rights Mastery Blog

A simple ad in an E-book can increase the number of sales one can get through marketing resell rights products.

One of the strengths of resell rights and private label rights is the fact that you can place an ad within the book to drive traffic to other sites that allows you to build your subscribers or generate sales beyond your circle of influence.

When you give Master Resell Rights or No Restriction Private Label Rights to an E-book, someone else who gets their hands on it will be able to market the book to their subscribers and their subscribers can market to others as well. This gives your ads a lot of exposure, especially when big name marketers are promoting your E-books to their lists. Therefore, you don’t need a huge list to get started, all you need to do is leverage on other people’s lists.

An Ad can be placed before the table of contents or at the end of the book. These are places that maximizes visibility and increases the chances that people will click on your ads.

Here is a good example of a good ad:

A good ad incorporates the use of Johnson Boxes. You must also summarize the benefits in point form and use the words ‘click here’ (these two words are actually very important because it solicits immediate action) to entice people to go to your site.

Remember, you must promote relevant products in your ad. The more related the product, the higher your chances of more clicks.

You can also giveaway these books at giveaway events or contribute them as bonuses for fire sales to maximize traffic as well.

Giveaway events are very exciting events that you can use to build your mailing lists and make money at the same time. Here are a couple of tips you can use to maximize the benefits of participating in a giveaway event:

(1) Offer a compelling gift

This is a no-brainer… but some people tend to forget that you just can’t slap on ANY gift as a contributor and expect subscribers to beat a path to your doorstep. Put yourself in the position of the person selecting the download - does this product benefit ME? In the ‘make money online’ niche, your gift should focus on giving someone education on how to make more money, or a product that helps people to save time/money/effort in their business (e.g. PLR E-books, graphics, compelling software).

(2) Choose a striking preview picture

Another important criteria when it comes to selecting your gift - you must have a striking book cover or preview picture. Remember, the person on the other end are scanning through tons of gifts and you only get one shot to make an impression… otherwise you are just a tiny voice in a large crowd that gets no attention - no matter how much value your gift is offering.

(3) Join smaller giveaways

Not all giveaways are created equal. In my opinion, I prefer to join smaller, mini-giveaways compared to huge blowouts. Bigger isn’t necessarily better because there is too much competition. If you were looking for gifts, you probably would not try and download each and every single gift in a huge giveaway. If you entered a keyword into Google, do you think you will check every site beyond the 3rd page? I don’t think so… so don’t expect to get many subscribers if you are ranked on page 37 in a huge giveaway. Preferably choose a giveaway that places your gift on the first page.

(4) Setup a tell-a-friend script

It is a known fact that tell-a-friend scripts (e.g. Viral Friend Generator) increases opt-in rates by a certain percentage. If you are already getting traffic to your landing page, you might as get your script up and running to increase your number of subscribers - otherwise it would be a waste of traffic.

(5) The One-Time-Offer

Setting up OTOs is also a good idea because you will want to maximize the traffic you are getting and turn them into sales.

(6) Put up a P.S. right next the the download link

Once they have reached the download page, use a P.S. to lead them to another sales page or an affiliate link. The subscriber is already in a ‘clicking’ mode and they will most likely click on any link on a download page. By strategically setting up a P.S. to a related product, you can maximize your chance to score another sale.

(7) Promote!

Last but not least, don’t be a freeloader. There are tracking scripts to gauge your performance and if word gets around that you never send any traffic to giveaway events, don’t expect people to invite you to their parties again.

Authored By Khai Of Premium E-Products

© 2008 by Edmund Loh

When I tried my first attempt at contacting a potential partner to do a Joint Venture with me on my product, I was nervous and almost scared to death of being rejected. However as I progressed and built better products online, I had also learned from my mistakes gradually and thus my closing rate improved. I started to get a higher percentage of “yes” responses every time I send a Joint Venture proposal to other marketers and list owners in my niche, particularly the Resell Rights and Private Label Rights field.

Swamp of JV Emails I get every day, started filing since December 2007. This is excluding deleted emails.

Granted that there is no sure fire, guaranteed way to get a 100% “yes” response from every person and experts you send a Joint Venture proposal to, but you can easily begin with avoiding any of these commonly made mistakes:

1. The Product Offer Isn’t Appealing Enough
I have personally learned that experts with a large, responsive following are more meticulous and careful with who they work with. They have a commitment to their subscribers, and their subscribers expect only the best recommendations from them. So don’t be offended if the experts you’ve contacted for a JV declined your offer on grounds that your product doesn’t have mass appeal. It could be the sales letter problem, price problem or even the structure of the offer was wrong.

2. Perceived as a Direct Competitor?
If your product has a potential business threat to the JV Partner’s flagship product, he will probably be reluctant to promote your product to his opt-in list. The best way to go around this is to find JV Partners in the same niche but have built their credibility positions different from yours.

3. Too Busy or Short Notice
If you’re in a competitive field like Internet Marketing for example, you should know by now that product launches are happening almost every day. So don’t be alarmed if it’s harder to get potential Joint Venture partners to promote your product on a short notice. It pays to start contacting people for Joint Ventures at least two weeks before your next launch, and one month in advanced notification is preferable.

4. Joint Venture Partner Incentives are not Attractive
Offering a 50% commission payout is considered to be typical nowadays and thus it gets harder to impress the veteran marketers. You can quickly differentiate yourself from the other people who are blowing JV offers into their direction right away by offering higher commission percentage, or even payouts on different levels (One Time Offer, Downsell, back-end, recurring, etc.)

5. No Prospects of Long Term Reciprocal Value
Experienced businesspeople are always looking for long term cooperation with others who can also contribute to their business. If you don’t show any sign of potential that you can help their business even after your own promotion ends, their predictions will only reveal a disappointing conclusion that you need them more than they need you. You can best solve this question in their mind by letting them know you will offer a reciprocal promotion in return after they have helped you out. For example, you can promise to do a Joint Venture and promote their product in return and if you have your own substantial opt-in list or following online, this is a greater incentive.

6. Inappropriate Approach?
Don’t be surprised at all: I have discovered that easily 85% of the people that have emailed me for Joint Ventures every day usually approach me in a wrong manner or under unfavorable circumstances. Many were motivated by financial desperation. Some lacked basic email ‘manners’ (maybe through no fault of their own if English is not their first language). And most, if not all, got carried away with their grand scheme of making profits, neglecting to mention what the potential JV Partner wants to hear, “what’s in it for me?”

7. Never Approach for a JV via the Helpdesk
I have learned that before your mail can reach the person, his V.A. must probably have filtered the Joint Venture proposal email. And even if it did reach, it probably wouldn’t make a good impression because the thing is that, most other ‘bad’ or ‘average’ JV offers are cluttered through their helpdesks as well, thus your email might be perceived as just one of them. Approach by email, call by phone, or send a postcard if you must. But never do it through the helpdesk.

So there you have it! If you had always been getting declined and hearing ‘no’s every time you ask for a JV, don’t give up. The rewards are too good to be passed up just after hearing a few ‘no’s. And chances are that if you’re making any of the mistakes above, it’s time to re-think your strategy in approaching people for a Joint Venture and start focusing on where it matters most: relationship building.