Giveaway events are very exciting events that you can use to build your mailing lists and make money at the same time. Here are a couple of tips you can use to maximize the benefits of participating in a giveaway event:
(1) Offer a compelling gift
This is a no-brainer… but some people tend to forget that you just can’t slap on ANY gift as a contributor and expect subscribers to beat a path to your doorstep. Put yourself in the position of the person selecting the download - does this product benefit ME? In the ‘make money online’ niche, your gift should focus on giving someone education on how to make more money, or a product that helps people to save time/money/effort in their business (e.g. PLR E-books, graphics, compelling software).
(2) Choose a striking preview picture
Another important criteria when it comes to selecting your gift - you must have a striking book cover or preview picture. Remember, the person on the other end are scanning through tons of gifts and you only get one shot to make an impression… otherwise you are just a tiny voice in a large crowd that gets no attention - no matter how much value your gift is offering.
(3) Join smaller giveaways
Not all giveaways are created equal. In my opinion, I prefer to join smaller, mini-giveaways compared to huge blowouts. Bigger isn’t necessarily better because there is too much competition. If you were looking for gifts, you probably would not try and download each and every single gift in a huge giveaway. If you entered a keyword into Google, do you think you will check every site beyond the 3rd page? I don’t think so… so don’t expect to get many subscribers if you are ranked on page 37 in a huge giveaway. Preferably choose a giveaway that places your gift on the first page.
(4) Setup a tell-a-friend script
It is a known fact that tell-a-friend scripts (e.g. Viral Friend Generator) increases opt-in rates by a certain percentage. If you are already getting traffic to your landing page, you might as get your script up and running to increase your number of subscribers - otherwise it would be a waste of traffic.
(5) The One-Time-Offer
Setting up OTOs is also a good idea because you will want to maximize the traffic you are getting and turn them into sales.
(6) Put up a P.S. right next the the download link
Once they have reached the download page, use a P.S. to lead them to another sales page or an affiliate link. The subscriber is already in a ‘clicking’ mode and they will most likely click on any link on a download page. By strategically setting up a P.S. to a related product, you can maximize your chance to score another sale.
(7) Promote!
Last but not least, don’t be a freeloader. There are tracking scripts to gauge your performance and if word gets around that you never send any traffic to giveaway events, don’t expect people to invite you to their parties again.
Authored By Khai Of Premium E-Products
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