Resell Rights Mastery Blog

There is something I want to share with you about product launches because this is critical to your online success and it will make the difference between making thousands of extra dollars and losing them.

Last week, I conducted a launch called MLM Fire Sale and I chose a payment gateway - Pay Dot Com.

We started the launch and we sold about 50 copies in first three hours because everything was running smoothly (or so it seemed). We then proceeded into the next day and you wouldn’t believe what happened… PayDotCom went down during the 2nd day of our launch and my partner and I were horrified as our sales came to a grinding halt!

Can you believe that Pay Dot Com went DOWN for about 6 hours? Imagine what would happen if it went down on the first day of the launch?!

To be honest, the 6 hour downtime didn’t affect the overall execution adversely as the results much because I was quite satisfied with the results, But if you are thinking about running your own product launch, make sure you CHOOSE a good payment processor.

You see, I have nothing against Mike Filsaime and I really respect the great work he has done in the Internet marketing community, but I’m just going to focus on the problem and not the person - to get things straight. I had to do a lot of ‘fire fighting’ and it was no fault of my own!

If you want to host your affiliate program, either do it on ClickBank or install JV Manager to manage it yourself. Clickbank has good support and JVM will help you to manage it well if you want to do everything yourself.

On the other hand, when you are choosing a method to accept payment, I would choose 2 Check Out (2CO) over Paypal anyday.

Last year, Vince Tan, Gobala Krishnan and Melvin Ng launched the biggest fire sale of 2007 - Send Us To U.S. and it generated $69,000 in 7 days. However, Paypal limited their account in spite of Vince calling them to inform about the launch.

Imagine… 69 grand frozen and you can’t pay your affiliates at all… that would be disasterous. Thankfully Paypal released their money.

Getting your affiliate program frozen is really bad, not because you lose the sales per se, but also because you will disappoint your affiliates for sending traffic to your site! But I was glad for one thing, the partners who promoted me were very patient and understanding and the 6 hour downtime really didn’t affect the launch much as the affiliate sales continued to come in thanks to the cookies in place.

Remember - choose wisely because you don’t want to be blamed for other people’s failures…

Authored By Khai