Resell Rights Mastery Blog

Fire Sales are getting popular nowadays, you get the chance to make fast money, put it together quickly and get tons of people to promote your product for a good cause. What could be better?

I’ll tell you what’s bad… it is when you turn your fire sale into a ‘me-too’ fire sale. You try and jump on the fire sale bandwagon but you do not have a completely unique concept and angle, and you try and manipulate people into donating money into your paypal account for any lame excuse.

In my opinion, I strongly believe that in order to be successful in a fire sale, you must observe the following:

• Don’t run a fire sale for the sake of running a fire sale. If all you have are a bunch of rehased, ‘un-targeted’ products, you will only be wasting your time devaluing not only your clients, but other marketer’s patience as well. Make no mistake about it - there are already a lot of fire sales running every single year. If you do not want to be accused of being a Me-Too wannabe, then you must have products that really benefit others.
• Also, remember not to run your fire sale with only money in mind. You must give others the opportunity to build their lists or give a good incentive why others should promote you.
• Focus on your target market. I’ve done this myself - promoting a fire sale to a unique and targeted niche market. I’ve themed all the products that will actually be useful for the subscribers rather than a hodge-podge of old E-books. (In my country, they will call it ‘Rojak’ meaning a mixture of all kinds of food lumped into a single bowl - with tasty sauce!)
• Having an end in mind. Yes, we all try and come up with a reason why we want to run one in the first place, but make mo mistake about it - don’t give people a lame excuse like buyinig a new fan or getting some extra cash. Of course, charity is always a good way to position your fire sale as it really tugs on the heartstrings of people.

So don’t be a ‘me-too’ fire sale junkie - be different, and be better!

Authored By Khai